A5 Logos & Branding
Project: Create 3 logos for a real or fictitious company or person /choose one that will be used to brand items that relate to your topic
Due Date: TBD check back soon
Grading Parameters: LT 1-4 (see classes folder for LT checklist)
types of logos as described by 99designs.com
try to develop a concept that could be timeless but consider trends so you can avoid them or use the style in a minimal way
consider a mash-up of imagery / can you guess what type of company or event the first 2 logos represent?
every decision you make should have intention / is there a story behind your logo? is there hidden or not so hidden symbolism in your design solution?
consider out of the ordinary / if it's a good fit for your target audience, odd logos can be memorable
"Design is the silent ambassador of your brand" Paul Rand
Logos are often the first thing potential customers will see as they form their first impressions of your company. Use the design tips below and extensive brainstorming to develop a memorable design. Use your final logo design to brand several materials or products that relate to your company.
Logo Design Tips
use your new icon making skills and sensibilities as a starting point for creating imagery for this project (complex in concept/simple in form)
start your design in black and white, then use a limited color palette for unity or emphasis
consider the taste and needs of your target audience
experiment with various types of design styles to see what works best
consider symbolism or mash up solutions
type out your company name in uppercase and lowercase (do an on screen font contest as part of your brainstorming)
spend some time researching current logo trends (general search + instagram + behance)
check out professional work for inspiration top-logo-design-resources
don't use stock art and test out your logo using the reduction rule
research your rivals and aim for gaps
Workflow
Follow along with the class brainstorm as we mimic Jim Krause's method
Turn in a completed brainstorm sheet to your folder by the 3rd day of this project (brainstorming should happen before you begin on the computer)
Play & Plan in Illustrator (try several ideas from your brainstorming sheet, consider where your designs could deviate from your original plan)
Build your logos with care and craftsmanship
Design & Feedback get feedback by asking peers how the information is being visually interpreted. Review the tips mentioned above. Are you on target?
Layout your most successful logo on the top of the page with a 4+ sentence rationale, include 3 alternates at the bottom of the page
Add a 2nd Artboard that will contain 2 branded products plus an app icon
Turn In your A5Lastname.ai file into our period turn in folder on the classes drive
